![]() ![]() ![]() ![]() In addition, he also helped the grocer expand its supply chain capabilities and build a new B2B platform business helping a leading Chinese grocery retailer design and scale up a new omnichannel business model and build its digital and analytics middle-office capability to improve customer experience, merchandising, and retail operations effectiveness.advising several leading global consumer brands in developing digital-enabled business models, including omnichannel strategies, consumer-engagement models, data analytics, and core technology stacks, and formulating collaboration models with leading internet ecosystem groups.helping a leading Chinese e-commerce platform company optimize its retail and open-platform business models building a digital-enabled “middle office” capability to support the omnichannel, multiformat business model expansion, supporting overseas market expansion.He advises consumer-facing companies as well as internet and technology leaders, in the development of competitive strategies and innovative operating models enabled by digital technology. Kevin is a global leader of McKinsey’s NeXT Commerce initiative and co-leader of McKinsey Digital in Asia. ![]()
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