The most daring choice made is certainly the one that concerns some unbranded packages of bathroom and kitchen rolls. The collection of packs that you can find in the isles dedicated to tissue products – in a Walgreens in New York, in this case – is surprising for variety of materials, dimensions and marketing mix: every demographic target can find its ideal product in terms of price, package appeal and message, promotional discounts (the beloved coupons) and type of paper. And of course, toilet paper and kitchen towels. Well, calling them “pharmacies” is incredibly reductive and not very descriptive of the reality of a drugstore, direct descendants of the very first pioneer stores: besides medicines (including on-site medical consultancy, some equipped with drive-through so you don’t even need to get out of your car) you can also find fresh fruit, hyper-calorics oft drinks, motor oil, DVDs or 1-hour photo printing. And they are even quoted on the NASDAQ (sic). Just think that, in the famous photo of the sailor’s kiss to a nurse in Times Square to celebrate the end of WWII, it is a Walgreens store we see in the background! Yes, because in the USA,what were initially “pharmacies” become (part of) chain stores.
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